Today’s millennials may gravitate towards  “smart” watches that can do everything but make a cup of coffee, but many collectors are still interested in the character watches that had their heyday in the 1950s. With faces that used Disney characters, baseball stars, and movie heroes, these watches were all the rage among us Baby Boomers.

Today children may be more apt to wear a watch with Captain America on the front than one without any figures. Character watches are the perfect expression of our love of pop culture..

The earliest chracter watch made by Ingersoll  had Buster Brown on the dial.  It was on a pocket watch and was the earliest example that I could find.

The comic strip scamp was famous in America in the early 1900’s, so it was only natural that he wind up on the face of the first character watch.

The Buster Brown watch merely featured a static image of the character on the back plate. The hands and other mechanisms of the watch remained standard.

In 1933 Mickey Mouse,Walt Disney’s most famous creation was used to introduce the Ingersoll-Waterbury Mickey Mouse watch, and it was more than just an image on a back plate. The watch used the mouse’s  arms to point out the correct time.  The Mickey Mouse watch was a huge hit, opening the door to other Disney Characters and a whole host of other celebrities that would end up on a watch face.


By the late 1950s, nearly 30 million Mickey Mouse watches had been sold. During this time, Disney unleashed a torrent of character watches featuring all of their most popular creations.  Donald Duck, Davy Crockett, Jiminy Cricket, Snow White, Goofy and Minnie Mouse and other top Disney characters.

Goofy watch
Snow White












Additionally, companies like McDonalds and Coca Cola used these novelty watches to act as a form of advertisement.

Ronald McDonald


Coca-Cola Watch


Cartoon Watches

Speedy Gonzalez


Yosemite Sam


Super Hero Characters

Wonder Woman












Political watches


Sports Character watches

Mickey Mantle
Babe Ruth










Comic strip Characters

Vintage Dick Tracy


What is your favorite Character watch??