This August will be the 42nd anniversary of Elvis Presley’s death.

The King of rock and roll had seven No. 1 hits on the Billboard charts and 25 songs in the top 10. He’s one of the few stars whose popularity continues on even so long after his death.

Even without releasing music, Elvis broke another record recently — his diamond-covered Omega sold at auction for $1.816 million at the Geneva Watch Auction: Seven, by Phillips. The winner of the auction held May 12 and 13 was the Omega museum in Bienne, Switzerland.

The 18-karat white gold dress watch features 44 brilliant-cut diamonds on the bezel.

Elvis was originally gifted the watch purchased at Tiffany & Co. from his record label, RCA in honor of the King producing returning to the top of the charts in 1960 after being drafted to the Army in 1957 and serving from 1958 to 1960. He was given the watch after returning home from the Army and his record sales topped 75 million.

Elvis allegedly swapped watches with a fan at a restaurant. The fan’s nephew then put the watch up for auction this year.

Another in the King of rock and roll’s collection was the Omega Constellation, which has a manual winding chronometer with the date and is wrapped in a pink gold-capped stainless steel case. Charlie Hodge, a fellow musician who befriended Elvis and later lived for years in the Graceland mansion, was eventually gifted with the watch.

One of Elvis’ most famous watches in his personal collection was the Hamilton Ventura. He was often seen wearing the watch with a custom metal bracelet and even wore it in his 1961 movie, “Blue Hawaii.”

What is a superstar entertainer if he doesn’t have a Rolex? Except Elvis not only had any Rolex. He had one of 1,000 limited edition Rolex King Midas watches, given to him for playing six straight days of sold out shows at the Houston Astrodome Livestock Show and Rodeo in 1970.