The "Doctor" is Always In!

Rolex and Auto Racing

Watches, at their core, are meant to keep time. So what better partnership for a watch company than to work in the racing industry. That’s exactly what Rolex does by sponsoring many auto races to further its brand and expand its customer reach. Since 2013, Rolex has been a global partner and official timer of Formula One. So anytime you may flip by some open-wheeled racing on a Saturday or.. Read More

How To Replace a Rolex Crystal

One of the most common repairs that I do every month is to replace a Rolex Crystal. It seems like when a customer drops their watch, it never lands on the soft carpet, but always manages to hit the hardwood floor! In this blog post I will show the steps that I go through to replace a Plastic and a Sapphire crystal. The Rolex sapphire crystal is a complex part… Read More