Rolex watch company is one of the biggest sponsors of sports in the world. We are right in the middle of summer and sports are in full swing, I thought it would be interesting to go over the variety of sports that Rolex is involved in.
Rolex is a major sponsor in 3 major tournaments in the world of Tennis. Wimbledon, The Australian Open and the Monte-Carlo Rolex Masters.
Rolex sponsors 5 tournaments in Golf. The U.S. Open, The British Open, Evian Masters, The Ryder Cup and the Presidents Cup.
In skiing, Rolex sponsors the Hahnenkamm races which take place in Kitzbuhel, Austria.
Rolex and Equestrian
The Rolex Grand Slam of Show Jumping is a historic new challenge created in 2013 by three of the world’s greatest equestrian shows: CHIO Aachen, the CSIO Spruce Meadows ‘Masters’ Tournament and CHI Geneva. Considered to be the ultimate show jumping test, the Rolex Grand Slam of Show Jumping rewards the rider who wins consecutive Grands Prix at each of these three majors.
Rolex sponsors the FEI World Cup in horseback riding which tests the skills of riders from around the world.The best riders in the world see this as the ultimate title.
By sponsoring the event Deepsea Under the Pole, Rolex shows how it pushes itself to be there with the explorers to help provide them with accurate timing of everything that they note.
The Goodwood Revival is sponsored by Rolex in which early 20th century restored cars race against each other. LeMans 24 Hours motor car race involves driving at fast speeds and enduring the strain of doing so for 24 hours. This is considered to be the the most strenuous event in racing. For the more typical American motor sport fan, there is the Rolex 24 hours at Daytona in which stock cars race against each other.
Rolex has a long history with yacht racing.One example is the Rolex Swan Cup. It occurs every two years in which a team of skilled sailors race against each other off the coast of Sardinia. Sardinia is also the place for the other yacht event which Rolex watches sponsors: Maxi Yacht Rolex Cup. This competition draws sailors from around the world as they compete with agility and endurance. Rolex also sponsors the Sydney Habart Yacht Race which takes place every year on Boxing Day in the Sydney Harbor. Rolex sponsors the Rolex Fastnet Race which pits sailors against the Celtic Sea every two years as well. For a more interesting sort of challenge, the Rolex Farr 40 World Championship states that all yachts must have the same weight. For 96 hours the yachts compete against one another hoping to emerge victorious.
Other sponsored events by Rolex
In March 2012, National Geographic Explorer and filmmaker James Cameron made the deepest-ever solo dive into the Mariana Trench. Along on this voyage was his Rolex Deepsea. If this Rolex can withstand depths of 35,800 feet, you know it can handle just about anything.