The "Doctor" is Always In!

Rolex Day Date President Part 2: Addition of Quick Set & Onwards

In 1972 Rolex added a new feature to the President Day-Date. The technology allowed for wearers to stop the second hand if he or she wanted to reset the time to fit another more accurate source. Later in the 70s, the Day-Date added the “Quick Set” feature. This feature allows for a crown to be easily pulled out to readjust the date, rather than having to turn the entire crown.. Read More

Rolex Day Date President Part 1: History of Rolex’s Flagship Watch

Rolex Day Date “President” This new 6511 the “Day Date” had a window at 12 spelling out the day at 12 and the date was shown at 3. Due to the complexity of the watch, with its automatic movement, additional day and date discs and a screw down back it was a very large and thick watch which gave it presence on the wrist. Introduced as a niche model it soon gained.. Read More

Presidents and their Timepieces – George W. Bush and Barack Obama

During his campaign, and perhaps afterward, George W. Bush wore a Timex i-Control alarm watch, which Timex billed as “the world’s easiest to use alarm watch.” (He no doubt liked it also because of his famous concern with promptness.) To set the alarm, the wearer need only turn the bezel to the desired time and pull out a crown at 4 o’clock. Barack Obama During his campaign, Barack Obama often.. Read More