In the 1980s, the world’s youth was in search of fresh new ways to stand out. They already had their MTV, were wearing day-glo clothes and patterned leg warmers and organized their school lives with the help of Trapper Keepers. Those kids and teens were perfectly primed for a new way to wear their hearts on their sleeves. In a sea of neutral-colored watches, Swiss watchmaker Swatch revitalized that segment of the accessories industry.. Read More