There are many words used in marketing to make products sound better or more palatable. For instance, you go to the dealership to buy a “pre-owned vehicle,” not a used car. Kids nowadays shop for vintage clothing when “thrifting”, not hand-me-downs. Concert tickets that increase because of high demand use “dynamic pricing,” not price gouging. In good watchmaking tradition, never call a dial “brown.” Keep your eyes open for chocolate,.. Read More

In 1912, Cartier released the Tortue Monopoussoir, a relatively small timepiece that clocked in at just 25 mm wide by 35 mm lug-to-lug. The watch had an  elegant, curved shape and smooth bezel which  resembled a tortoise as viewed from above.  The stopwatch pusher  was contained within the crown, making for a streamlined look with nothing to break its silhouette.  Long before the days of the now-common dual-button chronograph — one in.. Read More