When something is ahead of the curve, that mean’s it’s ahead of it’s time. Revolutionary. A sign of things to come. A cushion-shaped watch might not be a historically defining watch, but is something everyone strives to become — different. A cushion-shaped watch is sometimes referred to as a “squircle.” Why? That’s simple. Popularized in the 1940s, this type of watch shows off its masculine appeal with a square-shaped case,.. Read More

There are all sorts of ins and outs of watches that we go into in this blog. While some are easier to comprehend, others aren’t. So, we compiled a list of some terms and slang that might be helpful in learning more about Rolex watches. Rolex 2 line A dial with only two lines of text above the 6 o’clock marker, such as certain Ref. 14060 Submariners without denoted Chronometer.. Read More

“Sometime in the winter of 1859, the clockmakers at the American Watch Company in Waltham, Massachusetts, made a breakthrough. They created the first-ever mass-produced stopwatch – expressly to allow enthusiasts of a sport sweeping the nation – horseracing – to measure just how fast thoroughbreds could get from a start gate to a finish line. Not long after, the Kentucky Derby was born, a race that would in time be.. Read More

Many people believe that watch accuracy can be achieved by simply adjusting the regulator screw towards the + or – position. Regulating a watch is a lot more complex than this. Watches that are inaccurate are inaccurate for a reason. Generally, these watches require cleaning and conditioning (oiling and greasing of the winding mechanisms). Conditioning also means ensuring that all of the train wheels are free from obstruction, the hairspring is centered.. Read More