How many things in your house are so old they’re back in style? Those aviator sunglasses like the Watch Doctor still wears are so old they’ve come back in style. We see it in clothes as well as music when classic records come back in style, possibly helped by a viral TikTok that catapults Fleetwood Mac back to the top of the charts.
In many aspects of life, what’s old is new again and nostalgia sells.
In watches, it’s no different. The vintage watch market is a $2 billion industry. Why?
Classics are classics for a reason. Here are a few reissued watches.
When Omega reissued its first-ever Omega chronograph, it did so in a limited edition collection with 18 watches that connect old and young. Each watch had an original 1913 18’ CHRO calibre, while each movement has been refurbished within Omega’s Atelier Tourbillon.
In March, Omega had another reissue with its Seamaster 300 that pays homage to the its first dive watch from the 1950s and 1960s. This wasn’t a limited-edition release, but it does come with a price of more than $6,000.
Sir Edmund Hillary and Tenzing Norgay were the first men to scale Mount Everest. Their sons, Peter Hillary and Jamling Tenzing Norgay, with the help of Rolex commissioned a special edition Rolex Explorer. The release was to commemorate Hillary and Norgay’s trek to the top of the peak in 1953. The reissue understandably came with a hefty price tag — a cool $39,000 — and only 88 were made.
Bulova also followed the trend of reissues by rereleasing the Computron. The full digital watch comes in three color schemes with one gold-plated and red, one silver stainless steel and blue and one black and red. The watch keeps its traditional trapezoidal shape and has a front-facing LED watch face. Bulova dressed the watch up a bit for its reissue, adding a dual time zone feature and a month/day/date/seconds function.
These watches also got the reissue treatment.
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