This August will be the 42nd anniversary of Elvis Presley’s death. The King of rock and roll had seven No. 1 hits on the Billboard charts and 25 songs in the top 10. He’s one of the few stars whose popularity continues on even so long after his death. Even without releasing music, Elvis broke another record recently — his diamond-covered Omega sold at auction for $1.816 million at the.. Read More

Imagine it’s a warm summer day and you’re off away from your day job. Maybe it’s a weekend spent hiking in the woods or some other extreme sport. All of a sudden a rock shifts, you sprain an ankle or something else happens that leaves you stranded. You’re alone. Except with the push of a button on your wristwatch, you’re not alone at all. That’s the concept of the Breitling.. Read More

French watchmakers Cartier is a $6 billion company dating back more than 170 years. However, details surrounding one of its most famous watches — the Crash — are still a bit sketchy. The story goes that in the 1960s, a Cartier executive died in a London automobile accident. The watch he was wearing, the Bagnoire Alongee, which is thin and oblong to being with. The watch, under pressure and heat.. Read More

What do you think of when you hear Pepsi? Maybe it’s a refreshing drink on a warm summer day, the brisk drink quenching your thirst — or at least doing enough in the place of your preferred Coca-Cola. Maybe, just maybe, you think of the drink’s iconic globe logo, one of the most-recognizable logos among worldwide brands with the intertwining red, white and blue. The Pepsi logo’s color scheme inspired.. Read More

Flash, flare and fighting. For fans of professional wrestling and mixed martial arts, this last week was filled with excitement. First, on April 5, MMA star Conor McGregor crashed a press conference for UFC 223 in Brooklyn. For those who aren’t familiar with the Irishman, McGregor is a title-holder in the UFC and was half of last summer’s mega-card boxing match against champion Floyd “Money” Mayweather. In true spectacular fashion,.. Read More

In 2013, Rolex released an advertising campaign that featured 10 trailblazers from throughout modern times wearing a Rolex.   Everyone from record-setting athletes like Tiger Woods and Roger Federer to artistic visionaries like Marlon Brando, Robert De Niro and Pablo Picasso. There’s Elvis Presley in the back. And civil rights leader Dr. Martin Luther King Jr. Rolex asks the question, “Why this watch?” It continues, “This watch is a witness… Read More

It’s one of the world’s most luxurious watches. It’s graced the wrists of icons like Jacqueline Kennedy Onassis, Princess Diana and Andy Warhol. And last fall, it turned 100. The Swiss-made Cartier timepiece was created by Louis Cartier in 1917 and inspired by Renault tanks used during World War I. The watches are manufactured in workshops either at Chaux-de-Fonds or in Geneva in the case of watches bearing the Geneva Seal. The.. Read More

Everyone has probably heard that old joke “close only counts in Horseshoes and hand grenades”.  Well today we are going to show you some examples why “close” does not count when fixing a watch. I get lots of inquiries from customers that want to add new crystals, bezels, dials and hands to their old watch.  They go out and buy parts that “are supposed to fit” their particular case and.. Read More

When we Spring ahead and change our clocks for daylight savings time, it is a great time to change the batteries in our Smoke Detectors.  Another thing that we might want to consider is “is your watch ready for spring”? This is the time of year when I start to see watches come into the shop that are full of water or something goes wrong when the time changes. How.. Read More